Building Deeper Advisory Relationships with Data
Principal, Broadridge Financial Solutions, Inc.
| ||Katie Firth|
Head of Distribution Operations & Business Intelligence, John Hancock Signature Services, Inc.
The asset management industry is confronted with several challenges to growth. Increased transparency via technology, competitive fee pressure, product commoditization, regulatory change and demographic shifts are contributing to increased margin pressure. One possible solve is to deepen relationships by turning existing client data into an asset. While leveraging analytics to inform client segmentation, client journey mapping and brand enhancement is not a novel exercise in the business world, it has perhaps not been fully adopted and implemented within intermediary distributed asset management.
- How to use analytics to inform client segmentation, client journey mapping and brand enhancement.
- Peer comparisons including sharing data from in-depth interviews conducted with asset management firm marketing executives.
- Actions asset managers have taken or plan to take to create a more holistic relationship-driven approach to client engagement.
NICSA is pleased to offer this webinar learning activity to attendees who are seeking CPE credits. 1 CPE unit may be available for attendees of this webinar. The webinar requires no advanced preparation, no pre-requisite study and is appropriate for all who have a basic understanding of the investment management industry.
NICSA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: http://www.learningmarket.org/.
For this webinar:
CPEs Earned: 0
Cancellations and Refunds
Due to this program being offered free of charge, there will be no refunds issued.
Questions or Cancellations: Please contact Jordan DeBettencourt at 508.683.1618.